June 13, 2022Graphic Design Students are Lighting the Way(finding) for the Tennessee RiverLine
Graphic Design students in Assoc. Prof. Emerita Deb Shmerler鈥檚 spring 2022 studio devised a system of wayfinding markers and informational signage that will promote the use, accessibility and stewardship of North America鈥檚 next great regional trail system, the .
Shmerler鈥檚 studio was a creative problem-solving and strategic branding class that explored systems design. The studio hoped to gain a better understanding of users鈥 perceptions of the landscape’s natural and cultural significance and the navigation along the 652 miles of the Tennessee River.
鈥淭he main goal of the Tennessee RiverLine Investigations class was to design a system of signs and markers to help river users safely navigate and access the Tennessee River,鈥 said Shmerler. 鈥淧eople use the river for different reasons and for varying lengths of time, so the students took into consideration the needs of several different types of users, from beginning paddlers to those with more adventurous multi-day trips in mind. The students spoke with 鈥652 milers鈥 (individuals who have paddled the entire length of the river), and all had been on the river themselves.鈥
In February, the students went on a four-day tour of the river, visiting unique locations such as the Wheeler Wildlife Refuge to view bird migrations; the Chattanooga Aquarium to see the river鈥檚 aquatic life and endangered species up close; Shiloh National Park to analyze the history of the Civil War along the river; and the Kentucky Dam to learn how Tennessee Valley Authority operates. The trip鈥檚 purpose helped the students have a better understanding of the Tennessee River as it moves through varied landscapes and geographies and appreciate the natural and cultural significance of the river.
Additionally, the students met with several leaders in the Tennessee RiverLine鈥檚 Tennessee RiverTowns Program, visited a large sign fabricator in 快活视频 to learn more about materials and spoke with representatives from the U.S. Coast Guard about the organization鈥檚 extensive navigation system.
During the design phase of the studio, students considered how to best integrate what they learned into a coherent wayfinding system that includes recommendations for orientation, identification and directional and interpretive signage.
鈥淭his studio proved to be more than just a wayfinding course. The power of community and the richness of the Tennessee River鈥攃ulturally and ecologically鈥攚ere central topics to this class,鈥 said Allie Torres-Lopez, who graduated in May. 鈥淲e explored the best creative solution to developing an inclusive experience for everyone to partake in such a natural wonder.鈥
The Tennessee RiverLine is a vision for a 652-mile continuous, multi-modal system of trail experiences along the Tennessee River from 快活视频, TN, to Paducah, KY. The Tennessee RiverLine originated in the UT School of Landscape Architecture, which is a partnership of the UT College of Architecture and Design and the Herbert College of Agriculture, and is supported by principal partners, UT 快活视频 and Tennessee Valley Authority, in collaboration with the Tennessee RiverLine Partnership.